This low overhead, high profit margin (58-65% Gross and 42-48% Net) business was started in 2004 and is very established. This business provides both print and digital advertising media. It has many long standing loyal clients. The core business involves selling various advertising options, promoting local businesses on a community-oriented printed calendar, digital local events website and App. Informative and attractive, this full size wall hanging calendar is professionally designed and published using high quality paper. The interactive website provides real time promotional opportunities, links, SEO exposure and digital connection to local residents. Residents enthusiastically anticipate receiving this FREE community resource in their mailbox each and every year by December 1. Everyone wins, businesses get full year exposure to those most likely to buy from them.
This business is typically home based or if the owner decides to operate with an extensive sales team it could be operated out of a small office.
As stated, there are significant opportunities for growth within the existing territory included with this business. For the past two years, the owner has been working the business on a part-time basis from outside of the territory. Growth could happen very quickly by developing a sales team. Working with municipalities, elections/government, hospitals and school districts presents a great targeted market growth opportunity throughout the protected territory. Lastly, the digital website version is progressive and has constant development of advanced features which provides unlimited growth potential and increases demand.
No direct identical competition exists. Industry market are businesses looking to reach local residents of a community through print and digital media.
After owning, developing and growing the business for 15 years, the owner is ready for a new challenge following other passions into business ventures.
Will train for 4 weeks @ no cost The business sells, prints and direct mails top quality, wall-hanging calendars to area residents. This free gift includes community events and acts as a “go to” displaying services provided from local businesses and perforated coupon offers included on each month of the calendar. An interactive events website provides real time event inclusion, client promotion, and a weekly newsletter. An owner who has a strong desire to make a contribution to the local community and to help local business owners succeed is a perfect candidate to own this business. A person who has proficient sales skills, people skills, networking skills and be active in the community or assist to promote local non-profits’ work will be successful taking over this established and well respected business.